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Coty Signs Katy

Coty signs a deal with singer Katy Perry for a new fragrance line.

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By: Jamie Matusow

Editor-in-Chief

Pop star, and eight-time Grammy nominee, Katy Perry has signed on with Coty to develop a new signature fragrance line. Coty will also distribute Perry’s existing fragrances, Purr and Meow.

Perry joins Coty’s list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among many others.

“We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty,” said Renato Semerari, president, Coty Beauty. “Katy is original and daring—her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.”

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